Google Analytics Acquisition Source Dashboard

Quickly compare acquisition sources for trends and anomalies. Click the Install Dashboard button for a quick 1-click install

I wanted a 30,000 ft view that allowed me to quickly see how different channels perform in key metrics
This is a great dashboard for ad hoc reporting
This is a great dashboard for when traffic drops and everyone is in a panic. You can quickly spot the source of the drop. Did a Paid campaign end? Did that social media link go away?
When someone makes claims about traffic and what is performing, this is a single click that allows me to confirm or refute their claims

My primary focus is always on Organic traffic, so no surprise it is listed first
I carve paid out, and group the rest of content into a third column
I coded the dashboard so that you’ve got eight KPI’s per channel
I always look first for changes. What seems out of sync, and are there any insights to be gained?

“Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard

Widget 1 – Sessions/Pageviews(Organic)

Widget 2 – Users (Organic)

Widget 3 – Avg. Session Metrics (Organic)

Widget 4 – Goal Conversion/Bounce (Organic)

Widget 5 – Sessions/Pageviews(Not Organic/Paid)

Widget 6 – Users (Not Organic/Paid)

Widget 7 – Avg. Session Metrics (Not Organic/Paid)

Widget 8 – Goal Conversion/Bounce (Not Organic/Paid)

Widget 9 – Sessions/Pageviews(Paid)

Widget 10 – Users (Paid)

Widget 11 – Avg. Session Metrics (Paid)

Widget 12 – Goal Conversion/Bounce (Paid)

Definitions of analytics terms used on this page

Avg. Session Duration: Average session duration is: total duration of all sessions (in seconds) / number of sessions. Google’s help page on average session duration.
Bounce Rate: Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). Google’s help page on bounce rate.
Goal Conversion Rate: Google’s help page on goals.
New Users
Pages / Session
Pageviews
Sessions: A session is a group of interactions that take place on your website within a given time frame. Google’s help page on How a session is defined.
Users